Today we met up with CP Active at their HQ in Halifax to discuss how we can help each other around the startling fact that nearly one fifth of premature deaths in the UK are attributable to inactivity. Co-founder Richard Eccles explained to us how they help companies create environments that encourage active lifestyles by developing programmes and interventions that help to create behaviour change…right up our street!
One area that CP Active are working on is environmental nudge ‘prompts’ to give individuals a gentle push towards integrating activity into their lives…”walk the last mile”.
We agreed that standing desks were an important part of the solution to active environments. Less time in a chair has significant proven health benefits.
So we’re looking forward to working together in the coming months.